Producer of the largest and most successful boat shows in Southern California since 1956. Hundreds of members strong, from all of aspects of the Marine Industry. And still growing!
• Up until the year 1956, the boating industry in Southern California had been without an organization to handle promotional activities, legislative matters, or boat shows.
• In October 1956, a meeting was called which brought together approximately one hundred individuals representing 45 marine related companies, and as a result, the Southern California Marine Association was formed.
• SCMA is now the largest, most experienced producer of boat shows in the Southwest and the most influential regional marine trade organization in the country. Our boat shows are produced by the industry, for the industry.
• SCMA produces five major consumer boat shows annually at Los Angeles, Orange County, Marina del Rey, San Diego and Long Beach, plus other special boating events encouraging non-boaters to join the fold.
• SCMA is a member-owned association with a philosophy and goals unlike that of private promoters. Decisions and actions are made with the best interests of member/exhibitors in mind, not the bottom-line. Boat show revenues are reinvested into extra advertising and promotion to maximize the opportunities for exhibitor success.
• SCMA selects only the most strategic geographic locations with optimum convention, marina and parking facilities for its boat shows. Each venue addresses a different and unique boating market without duplication.
• SCMA supports each of its boat shows with the industry’s most generous promotion and advertising budgets, targeted to appeal to the broadest possible spectrum of the recreational boating audience.
• SCMA is committed to the maximum reinvestment of its revenues to benefit boat show attendance, presentation and promotion.
• SCMA boat shows are never one-dimensional by design. SCMA prides itself on presenting a diversification of exhibitors representative of the entire industry from luxury yachts to accessories.
• SCMA actively supports the “Grow Boating” concept at every boat show, providing new and non-boaters with valuable information and motivation at its multi-faceted Discover Boating center.
• SCMA does not operate in a vacuum. Volunteer member committees provide valuable planning input to help direct and shape individual boat shows.
• SCMA employs a full-time staff of boat show specialists providing professional and courteous management services for every facet of the boat show experience.
• SCMA is actively involved in legislative matters regarding recreational boating at the state capitol in Sacramento and in Washington D.C. For over 55 years, proving to be an indispensable ingredient in the overall success, growth and well being of the Southern California marine industry.
