This seminar provides a comprehensive overview of how finance impacts supply management. Basic terminology used in finance and accounting are defined. Participants learn how to read financial statements and understand how decisions are taken. They will be introduced to using key ratios to interpret financial information. The principles of accounting and budgeting will be presented. Participants will gain an understanding of how supply management practitioners make a business case for an investment and evaluate investment opportunities.
Upon completion of this seminar candidates should be able to:
Participants will learn the role and purpose of marketing with a special emphasis on how marketing affects supply management. The differences between marketing and sales, marketing products and services, as well as B2B and B2C marketing will be addressed. Market research, understanding your competition, market segmentation and market selection are key topics covered. Among the other subjects discussed are the marketing mix: the “4 Ps” of product, pricing, place and promotion. Strategies for market leaders and market followers will also be outlined.
Every department has a critical role to play in delivering on an organization’s strategy. This seminar provides an overview of strategic planning in an organization and the basic elements of a strategic analysis (SWOT). The Porter 5-forces model for analyzing the competitive environment will be introduced. Topics covered include critical success factors, strategic maps and company positioning, and strategic models (low-cost, differentiation, niche). Participants will discuss how to develop a strategic plan in a supply management role and the linkages between the strategic plan and a budget.
Subscribe to SCMA's enewsletters and receive information about the profession, association, and events directly in your inbox. You can manage your communication preferences, including unsubscribe, at any time.
Supply Chain Management Association
777 Bay Street, Suite 2701P.O. Box 112, Toronto ON M5G 2C8info@scma.com
Thank you for your interest in SCMA. We need to confirm your email address.
To complete the subscription process, please click the link in the email we just sent you.