HEADINGS

Southern California Marine Association
1006 E. Chapman Ave.
Orange, CA 92866

Tuesday, July 13, 2010
4:00 PM / Social Hour
5:00 PM / Steve Baker’s Presentation

Please join your fellow marine industry colleagues at the SCMA’s Summer Mixer. You will have the opportunity to meet with our staff and Directors including our newly elected Board members.

We will be featuring Steve Baker, our lobbyist from Aaron Read & Associates in Sacramento, who has been representing the marine industry for over 15 years. Steve will present legislative issues affecting California and the marine industry.

This will be a great time to network, enjoy some hors d’oeuvres and hospitality presented by the Southern California Marine Association, serving the recreational boating industry for 54 years.

Please RSVP Rosemary Stomp via email This e-mail address is being protected from spambots. You need JavaScript enabled to view it or by phone (714) 633-7581.

What better place to have a mid-summer boat show than Harbor Island, the seaside hub of San Diego recreational boating. Now in its seventh year, the San Diego Yacht and Boat Show, July 22-25, is not only the largest consumer boat show in the San Diego area, but it offers a rare blend of elegance and serenity thanks to the luxurious Sheraton Hotel/Marina and adjacent Cancer Survivors Park venue.

by Dave Geoffroy

I want to thank all of the SCMA members and friends who attended Terry Tjaden's retirement party on June 28 at our office in Orange. It was a bittersweet occasion as we will all miss Terry's extraordinary work ethic, many contributions and vast knowledge of the industry after 23 years at SCMA, but knowing that he will have more family time to enjoy with his wife Gina, two daughters and son-in-laws and grandchildren is certainly well deserved. I'm sure many of Terry's good friends and co-workers will be staying in close contact with him at his new home in Oregon. On behalf of everyone at SCMA, Terry and Gina, we wish you all the best.

Reprinted from Tradeonlytoday.com, June 3, 2010

As the industry explores recasting its Discover Boating campaign, the NMMA's boat manufacturers divisional board voted June 1 to end the redirection of Grow Boating assessments.

The 85 percent redirection of Grow Boating assessments to manufacturers, approved in October 2008 by the NMMA board of directors, will end July 1. The halt will last at least through December 30 while a decision is made on the assessments.

by Bruce Brown

Celebrate Summer and Our Nation's Birthday - Get Your Customers to go Boating!

The sailing industry has just completed an interesting promotional event designed to get boaters out on their boats around the world. It is called Summer Sailstice.
It is done on the longest weekend (daylight hours) of the year (in the Northern Hemisphere). That means closest to the Summer Solstice as possible (June 21).
They have a national promotion that is run out of Northern California by a non profit group - but the intention is to bring boaters out on their sail boats.

by Norm Schultz, reprinted from tradeonlytoday, June 10, 2010

High-end retailers like Nordstrom and Neiman Marcus have reported stronger sales. Cadillac and SRX crossover SUV sales tripled this spring over last. The confidence of small businessmen showed a healthy increase in May, and the retail sale of new boats is on the edge of positive territory.

Is the “luxury buyer” really returning? Many signs are pointing to yes. Some say the buyer may be more practical, still bargain-hunting, less flamboyant and pickier. But he’s definitely back on the radar screen.

California Fish and Game Commission Will Hold MLPA Scoping Meetings for South Coast Region
Commission reluctantly agrees to schedule one meeting for public input on proposed marine protected areas

In response to requests made by the Partnership for Sustainable Oceans (PSO), United Anglers of Southern California (UASC) and the city of Redondo Beach, the California Fish and Game Commission has agreed to schedule one scoping meeting for the South Coast phase of the Marine Life Protection Act (MLPA) at a time, date and place to be announced. The decision was announced during the June 23-24, commission meeting held in Folsom, Calif.

Scoping meetings provide the public, stakeholder organizations, governmental agencies and other interested parties the chance to weigh in on issues related to the potential environmental effects of marine protected area proposals being considered by the commission.

The PSO, UASC, and the city of Redondo Beach each submitted letters requesting scoping meetings after learning that the Fish and Game Commission initially intended to bypass the scoping meeting process for the South Coast Region.

Reprinted from Tradeonlytoday.com, June 21, 2010

The Environmental Protection Agency will delay until the fall a decision on whether more ethanol than the current 10 percent limit can be blended into gasoline, according to media reports.

The EPA had been expected to render its decision this month. Growth Energy, an organization representing the nation's ethanol producers, has petitioned the EPA for a waiver to allow ethanol blends of up to 15 percent.

SCMA's final boat show of 2010, the 42nd annual Long Beach Yacht and Boat Show, is coming September 9-12 at Shoreline Village Marina. It will again, feature over 100 motor yachts and sailboats in-water, plus additional trailerable boats and marine accessories on-land. Exhibitor information will be available later this month. Please contact the SCMA office at (714) 633-7581 for more information, or visit www.longbeachyachtandboatshow.com.

Bruce Brown and Associates is celebrating the 20-year anniversary in June of 2010.
Started in June of 1990 in Costa Mesa, CA, the manufacturer’s representative agency has been active in the marine industry since the founding.

With offices currently in Costa Mesa, CA and Long Beach, CA, the company represents manufacturers in the recreational marine, commercial marine, outdoor sporting goods and hardware industries.  Selling to builders, distributors, dealers and installers, the company continues to address markets as they change.

Territory covered includes CA, AZ, NV, HI, TX, LA and NM.

Bruce Brown said, “I am grateful to the principles we represent, the customers we service and the many industry friends we enjoy.  I look forward to enjoying another 20 years together.”

Brown is the current President of the Southern California Marine Association, Past President of the United States Marine Association and serves on many industry committees.

Please mark your calendars accordingly.  The 55th Annual Los Angeles Boat Show will be held starting Wednesday, March 16th through Sunday the 20th at the Los Angeles Convention Center, South Hall.  The 2011 L.A. Boat Show is  approximately three weeks later than usual in order to avoid venue and traffic  conflicts with other special Downtown Los Angeles scheduled events, and to be closer to the start of the new boating season.  Exhibitor information packets will be available shortly.  Please contact the SCMA office at (714) 633-7581 for details.

The short-term outlook for the boating industry remains clouded; however, despite these challenges the recreational boating market (including boats, propulsion systems and accessories) will rebound from its depressed 2009 levels, with demand rising 9.3 percent annually to $10.1 billion in 2014. Demand will be driven by gains in consumer spending and disposable income, while the recovery in financial markets will enable more consumers to buy boats on credit. Growth in the 55-64 age bracket will also support demand, since boat purchases become more likely just prior to retirement (although they tend to decline thereafter) and consumers in that age group have the disposable income to purchase larger, more expensive vessels. In addition, the industry’s effort to market the “boating lifestyle” to women and minorities should expand the market. However, even with the rapid sales growth, the market is not expected to recover to the pre-downturn levels until the end of the decade. These and other trends are presented in Recreational Boating, a new study from The Freedonia Group, Inc., a Cleveland-based industry market research firm.

Summer is here, and millions of Americans are looking for ways to escape with loved ones without traveling too far or spending too much. The U.S. recreational
boating industry’s trade association, the National Marine Manufacturers Association (NMMA), announced the 2009 top ten boating states based on annual sales. In conjunction, Discover Boating, the industry’s non-profit awareness program, has identified affordable, must-visit boating destinations within each state.

2010 San Diego BayFair Storm Poker Run - September 16 - 19, 2010
The Bayfair Storm is an Offshore Power Boating Event taking place in conjunction with the San Diego BAYFAIR on Mission Bay. This event is designed to bring Performance Boat Poker Run Teams from all over the country to enhance San Diego BAYFAIR. We want to provide a unique offshore boating experience for the teams by including them in all the fantastic racing activities the San Diego BAYFAIR is famous for! And providing the exciting experience of a spectacular fun run through San Diego Harbor event and a 100 mile ocean going poker run to beautiful Oceanside CA. In Oceanside we plan agreat afternoon on the beach and the chance for each team to give rides to our service men and women from Camp Pendleton right next door.

"The real contest is always between what you've done and what you're capable of doing.  You measure yourself against yourself and nobody else."
Geoffrey Gaberino