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EVENTS
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PROFESSIONAL DEVELOPMENT
IW2: Negotiation Skills (Part One & Part Two)

This workshop will provide candidates with a road map for leading or participating in successful negotiations. Candidates will use self-assessment tools and prepare appropriate responses to power imbalances, persuasion techniques etc.

REGISTER NOW for Part One!
REGISTER NOW for Part Two!
SMT – Marketing - March 2-3

The differences between marketing and sales, marketing products and services, as well as B2B and B2C marketing will be addressed. Market research, understanding your competition, market segmentation and market selection are key topics covered. Among the other subjects discussed is the marketing mix: the “4 Ps” of product, pricing, place and promotion. Strategies for market leaders and market followers will also be outlined.

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